Cultivate Studio

We begin by listening. Through conversations, research, and review, we take the time to understand your business, your audience, and your goals. This stage sets the foundations for everything that follows, creating clarity around what your brand needs and why.

• Initial discussions
• questionnaire to fill out ahead of time
• return brief for sign off – so we are all on the same page!

Gathering insight into your brand to shaped the direction. 

• Desk research
• workshop preparation
• audit of current brand – if applicable
• competitor research
• target audience
• your difference
• your customers
• your brand 

We define the strategic foundations of your brand, aligning purpose, positioning, and story so decisions are clear and consistent.

Strategy can include:

• workshop session, collaborative approach, time to get involved in your brand
• establish your brand positioning and differentiation
• distilling your essence (Volvo’s essence is safety)
• Strategic recommendations and next steps

Strategy is translated into visual identity and experience. We explore and refine ideas, developing a cohesive brand system designed to work across real-world touchpoints.

Design is thoughtful, practical, and built to last.

Design can include:

• Visual identity systems
• Colour, typography, and visual language
• Core brand assets and applications
• Refinement and development of chosen direction

Once the direction is agreed, we support the rollout of your brand into the world. This can include digital, print, and physical applications, along with guidance on how to use your brand with confidence.

Implementation can include:

• Brand guidelines and toolkits
• Menus, signage, packaging, and print
• Digital design and website support
• Launch assets and handover

We’ve got you covered, whatever the brief, from a full identity, to refreshing your brand, website, or collateral. Cultivate has successfully helped business build from the ground up, through campaigns, to day-to-day needs.