Services
Our services are shaped around how hospitality businesses grow in practice, not theory. Each engagement is tailored, but always grounded in a clear process and thoughtful collaboration.
Launch your hospitality concept with speed and professional clarity. This package delivers the essential visual toolkit you need to open your doors and start building recognition in just two weeks.
Best for: Founders with a clear vision who need
to get to market quickly.
Focus: Speed and foundational impact.
What’s Included;
• Brand brainstorm questionnaire
• 1 × 2 hour strategy call
• 1 type-based logo
• Core color palette
• Font hierarchy
• 5 x social media templates
• 3 x brand applications of your choice
(example: menu, coaster, merchandise)
Go beyond the basics with a deeper dive into your brand strategy and a full custom visual suite. We create unique brand assets, including custom iconography and signage management, to ensure your venue becomes a distinctive local legend.
Best for: Businesses that refuse to blend in and need a brand that works harder from day one.
Focus: Deep strategy and custom presence.
What’s Included;
• Everything in Drive-Thru plus;
• In-depth brand strategy
• Full brand suite (up to 3 concepts)
• Custom iconography or pattern
• Photoshoot creative direction
• 3 x extra brand applications/packaging designs (x6 total)
• signage design and production management
The full guest experience, designed and delivered. This tier provides every touchpoint you need to launch with impact, including a complete set of physical collateral and a high-conversion digital presence to drive bookings from the start.
Best for: Larger venues or developments requiring a comprehensive, multi-touchpoint launch.
Focus: Complete guest journey and digital presence.
What’s Included;
• Everything in Snack Pack plus;
• Business cards (x2 designs)
• Coasters (x3 designs)
• Posters (x6) and wall layout
• Packaging applications (x2 designs)
• Menu templates (x2)
• Single long scroll website landing page
A collaborative, long-term partnership where we act as your external Creative Director and Brand Strategist. We manage complex developments, robust digital user experiences, and ongoing brand evolution to ensure your business continues to scale.
Best for: Scaling businesses and larger developments that need
a dedicated creative thought partner.
Focus: Long-term advisory and digital growth.
What’s Included;
• Everything in Picnic plus;
• Complete customisation for your deliverables
• This could include scaling your digital presence into a robust, conversion-led digital space focused on UX and the guest journey.
What they say;
Shaping standout identities for hotels, restaurants, and experience-led businesses across the UK and USA.
Cultivate is the brand partner for independent hospitality businesses that refuse to blend in. Founded by Victoria Rushton-Smith, a hospitality brand designer with international experience across Sydney, Shanghai, California, Hong Kong, and Nevada, Cultivate works with founders who have a strong vision but need someone to bring it to life across every touchpoint. This isn’t a logo service. It’s a long-term creative partnership. We handle strategy, identity, signage, digital, print, and environmental graphics – so you get one cohesive vision, not ten disconnected outputs
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Featured Work
Explore a selection of my work
Dumpling Queen, Airstream Kitchen Reno NV
