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From Canva to confidence: the rebrand that positioned a celebration cake studio as premium

Service Tier : Drive Thru – The Fast-Track Essential

Fern Bakery is a celebration cake studio in London whose founder — with a background in fashion styling — had been building the brand herself using Canva. The result lacked cohesion, distinction, and the confidence needed to stand out in a saturated market and justify premium pricing. She needed a brand that felt as elevated as the cakes themselves.

Results

Transformed a DIY brand into a cohesive, premium identity that elevated the business within its community
Delivered practical brand tools (stamps, stickers, tote bags) that extend visibility within a smaller budget
Helped build confidence in premium pricing and attract more intentional enquiries, leading to repeat orders, wedding commissions, and community-led workshop opportunities.

What they say;

“I’d been trying to build my brand on Canva for months and it never felt right. From the first conversation, Cultivate understood exactly what I was going for. Now my brand actually matches the quality of my cakes, and customers take me seriously as a business, not a hobby.”

— Nikki Kemplen, Owner, Fern Bakery
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Solution

A refined yet expressive brand system rooted in craft and personality. Elevated enough to justify premium pricing, practical enough to use every day.

Professionally scanned for colour accuracy across digital and print. What started as a fashion-inspired detail became the brand’s most recognisable visual signature.
Professionally scanned for colour accuracy across digital and print. What started as a fashion-inspired detail became the brand’s most recognisable visual signature.
Brand extensions that punch above their weight. Each piece extends visibility organically without a large print run.
Brand extensions that punch above their weight. Each piece extends visibility organically without a large print run.
Tools for the founder to maintain brand consistency on her own — no designer needed for every post.
Tools for the founder to maintain brand consistency on her own — no designer needed for every post.
Bolder logo paired with a display font for impact and an operational typeface for everyday use.
Bolder logo paired with a display font for impact and an operational typeface for everyday use.
The identity was designed to scale confidently into physical space, using bold typographic logotype and refined detailing to give the bakery a recognisable presence beyond social media.
The identity was designed to scale confidently into physical space, using bold typographic logotype and refined detailing to give the bakery a recognisable presence beyond social media.
Custom social templates helped turn customer feedback into branded content, building trust, consistency, and a stronger sense of community around the business.
Custom social templates helped turn customer feedback into branded content, building trust, consistency, and a stronger sense of community around the business.
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