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A star-studded launch for Hong Kong’s newest members’ club

Service Tier : PICNIC – The Full Launch Rollout

Studio Club needed a brand identity for its launch in Hong Kong’s competitive members’ club scene. The brief was to create something that felt exclusive, culturally connected, and worthy of the calibre of guests and events the venue would host.

Results

Generated strong launch momentum through exclusive opening events, membership gifting, and a guest list that attracted socialites, celebrities, and influencers across Hong Kong’s nightlife scene.
Quickly became a sought-after late-night destination, with week-on-week full-capacity nights driven by a distinctive brand identity and curated music-led atmosphere.
Received extensive press and social media attention following launch, helping position Studio as a refined and contemporary addition to Hong Kong’s luxury hospitality landscape.
Solution

The identity was designed to feel premium and understated, letting the venue’s atmosphere and programming speak loudly while the brand provides a sophisticated frame.

What they say;

“Victoria nailed this brand immediately – and that was good as we didn’t have much time to do it! It was a new concept in Hong Kong and we needed a very strong identity – which she achieved. It was great to work with her creativity and bring the brand to life through custom made music stands and leather bound menus.”

Bex Pawsey – Studio Hong Kong, Marketing Manager
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The identity was designed to feel refined and atmospheric, allowing the music, lighting, and live performances to take centre stage while the branding framed the experience with quiet confidence.
The identity was designed to feel refined and atmospheric, allowing the music, lighting, and live performances to take centre stage while the branding framed the experience with quiet confidence.
Every printed touchpoint was designed to feel exclusive and tactile, building anticipation and reinforcing the club’s premium late-night experience before guests even arrived.
Every printed touchpoint was designed to feel exclusive and tactile, building anticipation and reinforcing the club’s premium late-night experience before guests even arrived.
A cohesive digital language translated the brand across social media, combining elegant typography and rich colour to capture the mood and energy of Studio online.
A cohesive digital language translated the brand across social media, combining elegant typography and rich colour to capture the mood and energy of Studio online.
The large-scale launch backdrop extended the brand into the event space, creating a polished focal point for photography, press coverage, and guest interaction throughout the opening night.
The large-scale launch backdrop extended the brand into the event space, creating a polished focal point for photography, press coverage, and guest interaction throughout the opening night.
The brand identity was built to complement the venue’s intimate live-music atmosphere, supporting an experience that felt immersive, sophisticated, and culturally driven.
The brand identity was built to complement the venue’s intimate live-music atmosphere, supporting an experience that felt immersive, sophisticated, and culturally driven.
The poster system showcasing brand and content to promote events with clarity and impact, balancing luxury aesthetics with the energy of late-night music culture.
The poster system showcasing brand and content to promote events with clarity and impact, balancing luxury aesthetics with the energy of late-night music culture.
Launching a premium venue? Let’s create a brand that matches the ambition.
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