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Giving a historic Reno building a brand as refined as its ambition

Service Tier : ALL OUT FEAST – The Comprehensive Partnership

The Jesse needed a brand identity that would honour its historic roots in Reno’s evolving brewery district while positioning it as a distinctive boutique hotel and bar destination. The challenge was to create something that felt rooted in place and elevated for modern hospitality — connecting The Jesse’s story to a growing ecosystem of venues including its sister restaurant, Estella.

Results

Strengthened The Jesse’s identity in a competitive boutique hotel market
Built a loyal local and visitor customer base through cohesive brand experience
Unified wayfinding and brand expression across The Jesse and its connected venues

What they say;

“Cultivate understood exactly what The Jesse needed to be — a brand that felt like it had always been part of this building. The identity they created works across the hotel, the bar, and our connected venues. It’s given us something our guests and community recognise and connect with instantly.”

— Piper Stremmel, Owner, The Jesse Hotel & Bar
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Solution

We crafted an identity that balanced historical sensitivity with contemporary style. The typography and signage were designed to feel as though they’d been part of the building for decades, while the system behind them is modern and flexible.

We crafted an identity that balanced historical sensitivity with contemporary style. The typography and signage were designed to feel as though they’d been part of the building for decades, while the system behind them is modern and flexible.
We crafted an identity that balanced historical sensitivity with contemporary style. The typography and signage were designed to feel as though they’d been part of the building for decades, while the system behind them is modern and flexible.
The brand extends from the street into every guest interaction. Wayfinding, menus, and environmental graphics create a seamless experience that reinforces The Jesse’s character at every touchpoint.
The brand extends from the street into every guest interaction. Wayfinding, menus, and environmental graphics create a seamless experience that reinforces The Jesse’s character at every touchpoint.
The digital experience mirrors the warmth and character of the physical space, ensuring the brand promise made online is delivered in person.
The digital experience mirrors the warmth and character of the physical space, ensuring the brand promise made online is delivered in person.
Print materials were designed to feel tactile and considered — matching the attention to detail guests experience throughout the property.
Print materials were designed to feel tactile and considered — matching the attention to detail guests experience throughout the property.
The Jesse’s branded bicycles and curated local guides extend the brand experience beyond the property, positioning the hotel as a gateway to Reno’s brewery district.
The Jesse’s branded bicycles and curated local guides extend the brand experience beyond the property, positioning the hotel as a gateway to Reno’s brewery district.
We created a branded local guide that positions The Jesse as the starting point for exploring Reno’s local area. It’s a practical tool for guests and a subtle way to extend the brand’s story into the wider neighbourhood.
We created a branded local guide that positions The Jesse as the starting point for exploring Reno’s local area. It’s a practical tool for guests and a subtle way to extend the brand’s story into the wider neighbourhood.
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